It began with a quest and a vision: to create a truly comfortable and functional athletic band for the Apple Watch. As athletes and designers, our goal was to create a band to meet our needs for comfort and durability, to perform without extraneous bells and whistles, and to ultimately enhance the Apple Watch experience.
Hailing from some of the biggest brands in sports and fashion, our team of talented sportswear designers brought insight and expertise to our project to help us achieve our goal of marrying form and function in our Sport collection.
Our journey took us around the world, from the streets of DTLA to NYC to Vancouver, BC to Shanghai, CN. We explored technical fabrics, custom knits and seamless technology, constructing countless prototypes along the way.